CONTENT TYPE HUB
On this post we are going to cover stage four of the Abundance and Freedom mastery series, and talk about a CONTENT TYPE HUB.
If you missed PART THREE you can go back and check it out here!
I’m going to cover the content type hub that is the central point of all your content interactivity online
and plays an extremely important role in making our marketing strategies work and driving search engine rankings.
This series will be done over a few posts linked to this one, so be sure to read to the bottom to find the link to the next stage.
OR if you are ready, or can’t wait, go straight to CONTENT CREATION now.
Right now I’m going to introduce you to one of the most important aspects of this whole training series.
Your content type hub, and that is your BLOG.
Your blog is the heartbeat of your business.
When i say this, i truly, truly mean it.
When i started blogging and understanding the reasons for doing it, my traffic literally went through the roof.
I started getting leads coming to me every single day on autopilot.
And i started sponsoring more and more people.
I started getting affiliate commissions and checks in the mail.
I will show you how to USE YOUR BLOG
AS a content type hub
for publishing and centralizing your custom content types
THAT YOU HAVE SPREAD ACROSS THE WEB.
This is extremely powerful.
Now before we get into this,
i just want to do a quick recap on what we covered in part three.
and the web content guidelines that drive search engine traffic?
To re-cap, that is,
the specific content,
that is most relevant,
that has the most sites linking in,
basically gets to the top of everything.
So why use a blog as your content type hub?
Well, most of the websites that you see online
are what we call HTML websites (Hyper Text Mark-up Language).
HTML sites require knowing a whole bunch of programming,
Code for graphics and web pages and files,
and HTML websites are usually not updated very often.
Most of the time you see them with large corporate type of companies,
like virgin, Vodafone etc
Well, the difficulty with ranking html site’s,
is that the search engines really respond to new content.
And, html often relies on special software
and a whole lot of files to just make them run
with special codes to make it work,
and an experienced webmaster to pull all this together,
so it’s just not that efficient, to be updating it all the time.
Plus when you upload a file,
it usually takes weeks
and sometimes even months to be registered on the search engines to be ranked.
This is NOT an effective content type hub,
and definitely not for what we want to achieve.
Blogs are different.
They work perfectly as a content type hub.
For starters, they take advantage of web 2.0,
just like all of the high traffic sites such as social media sites
like Facebook, twitter, you tube and a lot of company replicated sites.
Well, with web 2.0 you can post and publish
all of your content types to your Blog
and the search engines pick it up
immediately and automatically
via what’s called a PING.
And this happens EVERY TIME you put new content up on your Blog.
This is why a blog is SO powerful,
and such a great content type hub.
Content type hub – Search engine traffic.
A search engines purpose is to provide their customers
with the most amount of up to date and relevant content.
IE: Take the No. 1 Search Engine, Google!
Its primary purpose is to help users,
find what they’re looking for right?
So, if someone is searching for a specific topic,
and you have content that matches what they are looking for,
then Google will direct them to your Blog.
Google LOVES blogs.
People also love blogs
and they will actually come to your blog all the time.
They’ll subscribe to your RSS feed,
connect with you through your twitter and Facebook links,
and any other site or activity you’ve got linked in to your blog.
Your blog is your central content type hub,
for everything that I’m going to teach you.
How do you use your Blog for online business?
Well this is what I cover in more detail
in further steps of the
Abundance and Freedom mastery series,
but basically all you need to know at this stage is,
Original content is the key
to getting great results online.
In the core concepts of marketing
I showed you the important aspects required in your content
to make it SEO friendly.
I showed you different types of content that you can create and use all across the web,
and your blog is your content type hub,
the central control point for all of your types of content
and where you will carry out the
3 steps to online marketing.
Step 1 is to simply generate traffic.
Then step 2 is to turn that traffic into leads.
And once they become a lead,
then they start to move through your sales funnel.
And that’s where step 3 comes in,
where you start to profit from generic offers.
So that’s how we’re going to use your blog to build your business.
Don’t worry if you don’t get the full picture just yet,
as i cover all of this in the Abundance and freedom mastery series.
In the next part, content creation, i tell you how to create winning content
for your blog to get ranked high on the search engines.
If you don’t already have a blog, i can show how to set one up from scratch, very quickly.
And i will show you how to do the rest on my blog.
The next Stage of the Abundance and Freedom mastery series
To your Success!