KEYWORD estimator tool and keyword analyser techniques
for maximising your exposure and getting you a higher ranking on the search engines.
On this post we are going to cover stage seven of the
Abundance and Freedom mastery series, the keyword estimator
and talk about some of the secret strategies that have allowed me
to surpass other blogs that completely outranked mine in a lot of different keywords.
Probably the best way to start doing this is to do some reviews on companies. As I showed you how in my MLM watchdog post.
Company name and keyword rankings
Your blog is a centralized location for all of the content that you have.
So you must put ALL your created content onto your blog.
Articles, Pictures,You tube video’s, audios, etc.
This is my basic keyword estimator technique that WORKS!
- Define keyword or keyword phrase.
- Make sure there are enough people searching for what you are writing about.
- There are a bunch of paid keyword estimator programs to help you do this, and I will go into these in later training’s, but there is a FREE keyword estimator tool that is just as effective that I use ALL the time.
- Use Google Adwords external keyword research tool.
You can go straight to the page and use it or if you don’t want to keep
filling in the Captcha with your searches, then I suggest getting a FREE adwords account.
Now login and carry out your keyword estimator research as follows:
You are looking for Keywords that get a ton of traffic, but dont have much competition.
- Type in your company name keyword or phrase that you want to check.
- Check the box “only show ideas closely related to my search terms”
- Under “match types” on left hand side.
- de-select “broad” and select “phrase”
- click search.
Now you will have a list of terms related to your keyword.
Then columns for competition, global monthly searches and local monthly searches.
keyword estimator – What numbers to look for.
You are ideally looking for 1000 local monthly searches plus.
Don’t write articles on keywords that show up
with less than 1000 results in your local monthly searches.
1000 to 1600 is about right
Click on advanced options, for a box to appear with options.
Choose your local market from the drop down.
I live in South Africa, so that’s what I’ll choose if I’m promoting
a local product, business or website.
But if you are marketing online in general, you might want to check “all countries”
Select your language.
I just leave it on desktop and laptop devices,
as I don’t use mobile phones or anything.
Now narrow down your keyword estimator search with a filter of the keyword.
This just pulls out local monthly searches, greater than or equal to a certain number:
Type in 1000.
Because we only want to see keyword estimator results for keywords that have had
more than 1000 local searches.
Now the original keyword you chose only has a few results showing
that qualify with over 1000 local searches.
Keyword Estimator – What to do next
So now you choose the best option out of what’s there in the
refined keyword estimator results.
Either the one with the most views
or the one that has is most relevant to the subject matter,
and you can research and write an article about it.
But let’s take the keyword estimator one step further!
You can also click on the search term that you have chosen
and it will take you to the Google search page which will show you,
about how many websites have that term in them.
This is something that you need to take into account too!
If it’s something that has 20 million or so searches,
this is way too big for what you are looking for.
The chance of a new person coming online and getting ranked for something like that is slim. There are different strategies that i’ll get into in further trainings,
but there are some parameters surrounding it and i’ll go through that for you.
But essentially, what you are looking for is to get
more than a 1000 local searches on the one side,
and fewer than 1 million results on the Google search results page.
Half a million is even better.
This will make it easier for you to rank for that keyword.
This example is just to show you the principle of what i do.
As you do more searches, you will get the hang of what works
and what doesn’t with the keyword estimator process.
Keyword Estimator – What are Short and Long tail keywords?
There’s also something called short tail keywords and long tail keywords.
Short tail keywords are usually one word.
Long tail keywords are typically 2 or more words that make up a phrase.
These are usually more targeted and much more worth your while to work with.
Make your company name a long tail keyword by adding the word review.
If you are aiming for a specific keyword or phrase
or a particular topic or word grouping and you can not find one that has
under 1 million search results, there is something else that you can do
to check if you will be able to rank for this keyword.
Keyword Estimator TIP
You still need to have over 1000 local monthly searches on the one side,
but if you click on the keyword and go to the Google search page
and you put your search term in “quotes”
it will identify sites where that exact match term can be found
and give you a more accurate reading.
Here you are looking for lower numbers.
You can work with results under 60,000 but under 30’000 is ideal here.
ADVANCED KEYWORD ESTIMATOR SEARCH RESULT TIP
Now Type inurl: in front of your keyword in inverted commas
IE inurl”yourkeyword” to search for only url’s that have
that particular keyword housed in the URL.
This helps if you are doing articles on companies for instance
and your url will include “companyname-review”
This Could be your keyword too!
Go back to google external tool,
and on the page where you found your ideal keyword,
are more high ranking keywords.
Choose 5 or 6 different keywords plus your name (to get social presence)
and the name of your primary program
IE “Lia Sophia”, “Lia Sophia jewelry”, “Lia Sophia scam”, “Lia Sophia catalog”, “Lia Sophia 2011 catalog”, “brett jackson”, “primary program”
Open up a notepad file and save your keywords.
These names are from network marketing companies.
However, network marketing was used for example purposes only.
You can research and write about ANYTHING on your blog
and use the content in the exact same way
to gain traffic, leads and sales.
You can do exactly the same process with any other subject
IE food , jewellery, pottery, automotive, culinary, design, art. You name it.
These tips will all help you USE the keyword estimator
to get your keywords ranked on the first page of google.
There is a simple formula that you can use to estimate the amount of traffic that you can expect from keywords with a certain amount of monthly searches, IE 1000.
NOTE: Its estimated that the #1 position on google captures
42% of the search traffic for that specific keyword.
Therefore:- FORMULA =
Local monthly searches / 30 days in a month[1000/30=33.3]= Daily search traffic = 33.3
Daily search traffic x .42[33.3 x.42=13.986] (14 hits per day) = estimated daily traffic for the number 1 position.
Keyword Estimator – What to do with the results.
The biggest thing is action.
Use the keyword estimator and Start writing an article a day on your blog
for 100 days and get it out there
and you will be blown away by the traffic that you get from this.
And I will show you how to do the rest on MY BLOG.
The next stage of this abundance and freedom mastery series
will discuss how to take the your results from the keyword estimator
and use these keywords in your blog post.
And we will cover on page SEO techniques for optimal search engine rankings.
To your Success!